Look at the happy people playing PS3

Anyone else notice that they seem to be trying to smile. It is really weird trying to find a good thing for this system. It has 4 players finally, it has a lot more space for games. And it is the next coffee table. My opinion is for the Wii of course. But it seems this bit of advertising is trying to mimic the Wii advertising, but isn't working.
Watching a model trying to look cool while playing, and then suddenly give in because he is having to much fun, as compared to the PS3 having a model try to seem cool and like he is having fun, and not really having fun. Kind of odd.